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Finding Veda: Six months of building a brand from first principles

Six months of discovery, creative exploration, and building the Veda brand from first principles.
Thomas Malone
Thomas Malone
• October 14, 2026
•
10 min
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Featured Articles

Case Study
Partnerships
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Veda Vaults Powering Kraken Earn Exceed $400M in Deposits

4 vaults, 65,000 users, $4M in yield, and it continues to grow.
Partnerships
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Plasma One Powers Stablecoin Earn With Veda

A new Veda vault enables spendable USDT yield.
Partnerships
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Veda Powers Kraken's Push into xStocks Yield with Sentora

Veda and Kraken launch the world's first Earn with xStocks as collateral.

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July 27, 2026
Op-Eds
Policy

A New Path: Vaults as Qualified Custodians

Vaults should be regulated. But only vaults that meet specific criteria should qualify.
TuongVy Le
•
3 minutes
July 1, 2026
Partnerships
News

Whop Integrates Veda to Power Onchain Earn for 21M+ Users

A Veda vault powers Aave stablecoin yield with Whop Finance.
Team Veda
•
3 minutes
July 1, 2026
Partnerships
News

Veda Vaults Powering Kraken DeFi Earn Exceed $100M in Deposits

In less than two months, Kraken's onchain yield product sees over 24,000 users.
Team Veda
•
4 minutes
July 1, 2026
Partnerships
News

Veda and Krak Partner to Launch Vaults

Veda's vault infrastructure is the foundation for Krak Vaults, now on the global money app from Kraken.
Team Veda
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