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Finding Veda: Six months of building a brand from first principles

Six months of discovery, creative exploration, and building the Veda brand from first principles.
Thomas Malone
Thomas Malone
• October 14, 2026
•
10 min
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Veda Vaults Powering Kraken Earn Exceed $400M in Deposits

4 vaults, 65,000 users, $4M in yield, and it continues to grow.
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A new Veda vault enables spendable USDT yield.
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Veda Powers Kraken's Push into xStocks Yield with Sentora

Veda and Kraken launch the world's first Earn with xStocks as collateral.

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One integration. The best of DeFi.
The best of DeFi.
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